New Hyaluron-Filler Epigenetic Serum From Eucerin!
Have you heard of epigenetics? Do you know the impact that your lifestyle and habits can have on your skin?
It’s true, not everything that our skin represents is the result of the genetics that we are born with. And while for some this is an encouraging aspect, for others not so much. Current data shows us that genes are responsible for only 20% of the aging process. Diet, sleep, physical exercise, stress management, pollution and skin care represent the main factors influencing the appearance of our skin. And this is epigenetics!
If we look at two identical twins, we realize that over the course of their lives, their appearance becomes increasingly different. This is because our bodies behave differently when faced with the stimuli we are subjected to. If we are more exposed to the sun or if we have an inadequate diet, for example, we know that our skin will behave differently! These are the so-called epigenetic marks left by our habits, lifestyle and environment. Fortunately, these epigenetic marks are reversible.
Epigenetics works like a switch that can “activate” or “deactivate” certain genes linked to skin youth, shaping our appearance throughout our lives. All of this happens without altering genetic information, but rather through a process called DNA methylation. When this process is exacerbated – and there is hypermethylation – it triggers the silencing of genes that are important for skin youth, particularly in terms of firmness, elasticity, hydration or skin uniformity.
But if it is reversible, how can we keep our youthful genes active and our skin beautiful and healthy? Eucerin has the answer.
A pioneer in epigenetics, after 15 years of research, Eucerin has discovered the first biological clock specifically for the skin – Age Clock Technology. 1,2 Have you noticed that some people seem to age faster than others? Age Clock Technology not only measures our apparent age, which is often different from the age shown on our ID card, but also identifies the most effective active ingredient for reversing the signs of aging – Epicelline®.
Technology and cosmetics now come together in a single product that promises to revolutionize anti-aging care - the Epigenetic Serum.
The secret begins with the active ingredient Epicelline® - a flavonoid extracted from the grapevine with a high antioxidant potential, which keeps the genes associated with youthful skin active. We also have moisturizing and biostimulating ingredients: Hyaluronic Acid, which moisturizes the skin and fills in the deepest wrinkles; Glycine Saponin, which boosts the natural production of hyaluronic acid, collagen and elastin; and finally, Enoxolone, which is responsible for cell repair and reducing the degradation of hyaluronic acid. All of this occurs at the epidermis level.
Its texture will win over skincare enthusiasts looking for the latest trends on the market, as well as the most assiduous consumer in their skin care. A light but comfortable emulsion - with a soft fragrance, which makes its use a moment of self-care. A serum suitable for all skin types, including sensitive skin, which can be combined with any other Eucerin brand care.
The results reveal a real and proven promise – Reverses 10 signs of aging in just 4 weeks3, restoring an appearance of up to 5 years younger4.
References:
[1] Bormann F et al. Reduced DNA methylation patterning and transcriptional connectivity define human skin aging. Aging
Cell. 2016 Jun | [2] Bienkowska A et al, Development of an epigenetic clock to predict visual age progression of human skin.
Front Aging. 2024 Jan 11;4:1258183. | [3] Clinical study with 43 volunteers, twice-daily use of Epigenetic Serum for
4 weeks. In vivo measurement of eye contour area. Individual results may vary. | [4] Clinical study after 2 and
4 weeks with 43 volunteers respectively. Consumer study with 160 women. Use of Epigenetic Serum
for 4 weeks.